Roof replacement ads for roofing companies

What the homeowner is thinking about a new roof

• “My roof is old. What will a new one really cost me?”
• “Can I wait another year, or will that cost me more?”
• “Will the crew show up, protect my yard, clean up and finish on time?”
• “How do I know I’m not being oversold?”

6 ad ideas that say something different

Each one is a different reason to call, not the same ad in a new colour.

1. 1.Your finished work

   A clear before and after of a real job shows the result better than any adjective.

   For example: Same house. Twenty years younger.

2. 2.The honest cost conversation

   Cost is the biggest worry. An ad that talks openly about what drives the price earns trust before the first call.

   For example: What actually decides the price of a new roof (and what doesn’t).

3. 3.Repair or replace?

   Homeowners want to know if they really need a full replacement. Showing that you’ll tell them honestly sets you apart.

   For example: Not every old roof needs replacing. We’ll tell you if yours does.

4. 4.Clean-up and crew

   Answers the fear of a messy, half-finished job.

   For example: We leave your yard cleaner than we found it.

5. 5.Selling the house

   Speaks to homeowners who need the roof to pass an inspection before a sale.

   For example: Selling this year? Make sure the roof isn’t the deal-breaker.

6. 6.Reviews and jobs

   Your real homeowner reviews and finished jobs, turned into ads.

   For example: Your best real homeowner review, word for word, next to the finished roof.

What to avoid

• ✕Leading with price before trust. A low number without a reason looks like a corner being cut.
• ✕Only showing shingles. Show the people, the house and the finished result.
• ✕One ad for every homeowner. Someone selling their house and someone with a 25-year-old roof need different messages.

Questions

More answers in the roofing ads FAQ.