Compare your options
Who should make your roofing ads?
A marketing agency, a freelancer, doing it yourself, or a done-for-you creative service like PosterAI. Here is what each one really means for a roofing company, including when PosterAI is not the right choice.
At a glance
| Question | PosterAI | Marketing agency | Freelancer | Do it yourself |
|---|---|---|---|---|
| Who comes up with the ad ideas | We do, every month | The agency | Usually you brief them | You |
| Filming, writing and design | Done for you | Done for you | Depends on the freelancer | You |
| Genuinely different concepts each month | Built in: different homeowner problems, hooks and angles | Depends on the agency | Usually what you ask for | Only what you have time for |
| Price | Fixed monthly: from $1,049 | Usually a retainer, often plus ad management fees | Per project or per hour | Your time, plus any tools |
| Runs your ads and budget | No, you launch them | Often yes | Sometimes | You |
| Where you get the ads | Your own PosterAI page, ready to download | Agency reports and files | Files by email or a shared folder | Wherever you saved them |
PosterAI vs a roofing marketing agency
An agency can do everything: strategy, ad management, landing pages, sometimes SEO and calls. That is worth paying for if you want someone else to run your ad account.
If you already run your own ads, or have someone who does, and what you are missing is a steady supply of fresh creatives, PosterAI gives you that at a fixed monthly price, without paying for management you don’t need.
Choose an agency if you want your ads managed for you. Choose PosterAI if you want the creatives and will launch them yourself.
PosterAI vs a freelancer
A good freelance designer or video editor can make great ads, but most need a brief: you decide the idea, they make it. Every new concept means another brief, another round of edits and another invoice.
With PosterAI the ideas are part of the job. Each month you get a batch of finished creatives built on different homeowner problems, hooks and selling angles, in one place.
Choose a freelancer for a one-off project you have already planned. Choose PosterAI for a steady monthly supply of different ideas.
PosterAI vs doing it yourself
Design apps and AI tools make it possible to make your own ads, and if your budget is very small, that is a fair place to start.
The hard part is not the software. It is coming up with a genuinely new idea every time, after a full day on roofs, instead of changing the background colour of the same “Free inspection” ad.
Do it yourself if you have more time than budget. Choose PosterAI when your time is worth more on the job than in a design app.
What is the same whichever you choose
Nobody can honestly promise every ad will win. Be careful with anyone who guarantees leads or booked jobs.
What you can control is how many genuinely different ideas you put in front of homeowners, and how quickly you learn from them.
Questions first? Read the roofing ads FAQ.