Roof inspection ads for roofing companies

What the homeowner is thinking about an inspection

• “Is “free” really free, or is this a way to sell me a roof?”
• “What actually happens? Do I need to be home? How long does it take?”
• “Is my roof old enough that I should even worry?”
• “Will I get something useful out of it, like photos or a report?”

5 ad ideas that say something different

Each one is a different reason to call, not the same ad in a new colour.

1. 1.How the inspection works

   Walks through the visit step by step, so booking feels small and safe.

   For example: Call. We inspect. You get the photos. That’s it.

2. 2.What you get afterwards

   Puts the value in the result (photos, a clear answer) instead of the price.

   For example: See your own roof, up close, without climbing a ladder.

3. 3.No pressure

   Answers the “sales pitch” fear head on.

   For example: If your roof is fine, we’ll tell you it’s fine.

4. 4.The warning signs

   Shows the signs that mean an inspection is worth it now.

   For example: Three signs your roof needs a look before winter.

5. 5.The right moment

   Ties the inspection to a moment: after a storm, before selling, before winter, a roof past 15 years.

   For example: Roof over 15 years old? Here’s why that matters.

What to avoid

• ✕Making “FREE” the whole ad. Everyone says it, so it no longer stands out.
• ✕Hiding what happens next. Uncertainty stops people booking.
• ✕Running the same inspection ad all year. The reason to book changes with the season.

Questions

More answers in the roofing ads FAQ.